Ignite Cold Leads With These Winter Gift Ideas

Cold leads are a frustrating but necessary part of any sales process. You put in the work, build bridges with the potential client, and wind up with only radio silence. Perhaps the lead is simply not interested in your services. Maybe they are interested, but internal issues and budget constraints prevent them from sealing the deal. Either way, you’re left with an issue: push too hard, and you risk annoying the lead. Don’t push, and a competitor might poach the lead from under your nose. 

Customized winter gifts offer an opportunity to light a fire under your cold leads. Sending a swag box of winter goodies shows you’re serious about pursuing the deal, while the caliber of promotional items you send is an indication of your business’s commitment to quality. In a worst-case scenario, the lead never warms up, but the gifts you send will generate brand impressions that could result in new opportunities. Below are some of the best promotional items to give to cold leads this winter.

Custom Phone Charger

A custom phone charger makes a great gift, as they’re universally needed. You can opt for a simple but efficient gift with the Anker® PowerWave 7.5W Stand Qi Wireless Custom Phone Charger, or help your lead stay organized with the Truman Wireless Charging Desk Organizer. For an important lead, give them the versatility of iHome’s Bluetooth Dual Alarm Clock With Wireless Charging, Speakerphone, and USB Charging Station.

For leads who travel, a stationary custom phone charger may not be sufficient. Help them keep their phones and other devices charged with one of these branded power banks:

• The Mobile Power Bank
• The myCharge GoXtra Rechargeable 4000mAh Portable Charger
• The 4000 mAh Slim Power Bank

 

                                                             

Custom Leather Notebooks

Add a touch of old-world class to your cold lead swag bag with custom leather notebooks. Beautifully bound and debossed with your brand, these elegant custom leather notebooks are ideal for anyone who enjoys organizing their thoughts and ideas:

• The Barrington Jr.Old English Book Jacket
• The Alternative® Leather Refillable Journal
• The Moleskine® Leather Ruled Large Notebook
• The CIAK® Italian Leather Journal
• The Alternative® Canvas Leather Wrap Bound Notebook

Promotional Branded Umbrellas

Does your lead live in a region where winter is characterized by strong winds, sleet, and icy rain? If so, promotional branded umbrellas make excellent gifts. Moderately priced, these umbrellas can be used when you want to make an impression, but don’t feel the investment of a whole swag bag is necessary:

• The Unbelievable™ Jumbo Compact Auto Open/Close Umbrella
• The WINDPRO® Vented Auto Open & Close Jumbo Compact Umbrella
• The Vortex™ Folding Umbrella
• The ShedRain® Hands-Free Stick Umbrella
• The 48" Auto Open/Close Inversion Umbrella

Custom Scarfs

Looking for a simple gift that brings you front-of-mind with a cold lead without coming across too aggressively? Consider a custom scarf. Custom scarfs are attractive accessories that look great with an embroidered logo. Here are a few examples of the many styles of custom scarfs available:

• The Extra Long Fleece Scarf by Port Authority
• The Soccer Scarf by Sportsman
• The Sublimated Sherpa Scarf
• The Knitted Scarf by Port and Company
• The Unisex Wallace Knit Scarf by Roots73

Promotional Sunglasses

Gifting a set of promotional sunglasses in the winter months may seem counterintuitive, but hear us out. A good pair of sunglasses can be invaluable when sunlight reflects off snow and ice on a clear January day. The winter months are also a popular time to escape to warmer climes, so the pair of promotional sunglasses you send to a cold lead today may accompany them on vacation, subtly reminding them of what you can offer their business. 

Examples of promotional sunglasses include

• Under Armour® Octane Sunglasses
•  Tifosi Mira Sunglasses
• Bouton Commander Polarized Brown Glasses
• Bollé Hustler Polarized Glasses

If you don't think your lead would appreciate sunglasses, how about a set of Edmond II Bluelight Blocking Glasses and Pouch to reduce eye strain caused by computer use?

Swag Boxes

A swag box should be reserved for your most crucial cold leads — the ones where you’re willing to make a significant investment to close the deal. You can use a combination of the promotional gifts discussed in this article to make individualized swag bags, or you can purchase premade gift sets designed with specific interests in mind, such as the following:

• The Globetrotter Travel Gift Set by Rustico
• The Mason Stationery Gift Set
• The Leeman™ Snug-as-a-Bug Gift Set
• The Modena Coffee Press and Glass Set

 

Need some help choosing the right winter gift or swag box for an important cold lead? Let Triple Crown Products help.