5 Tips for Creating Branded Workwear to Inspire Trust & Build Your Brand

5 Tips for Creating Branded Workwear to Inspire Trust & Build Your Brand

Your workwear makes an impression, whether your workforce is manning kiosks, working in outdoor environments, or visiting customer homes. The right branded workwear inspires trust in your company while building brand recognition among customers and the general public. Custom logo clothing helps customers recognize your employees while acting as an effective promotional tool — the person who sees your branded workwear today may be tomorrow’s customer. 

Custom logo clothing benefits your employees as well. Employees do not need to purchase work clothing or worry if their chosen clothes meet your organization’s dress standards. Work shirts with logos allow employees to easily identify who should or should not be in restricted areas and create feelings of solidarity and belonging, which are essential for company morale. We've assembled five tips for choosing and creating custom logo clothing to help you find branded workwear that’s right for your organization.

1. Match Branded Workwear to Employee Responsibilities

Your custom logo clothing should match your workplace environment, keep the wearer comfortable, and improve employee safety. Casual work shirts with logos such as the Columbia Tamiami Long Sleeve Shirt, while perfect for an office environment, would be out of place on a construction site, where hi-viz tees or sweatshirts are needed to meet ANSI standards. A kiosk worker might wear a casual, breathable polo shirt and baseball cap, while a mechanic requires tough, durable coveralls. 

When evaluating branded workwear, always consider the environment in which the employee works. Custom logo clothing for outdoor summer work calls for breathable, moisture-wicking shirts and cooling hats or neckwear. Working with live electricity requires specialized personal protective equipment, including fire-resistant clothing. 

2. Gender-Specific Work Shirts with Logos

Most workforces include a mix of male and female staff, which poses a challenge when choosing workwear. You have two choices. The first is to outfit all staff in unisex work shirts. Examples of unisex branded workwear include:

• The Royal Apparel Organic Polo Shirt
• The Edwards Garment Batiste Service Shirt
• The Under Armour Athletics T-Shirt
• The Bella + Canvas Triblend Lightweight Full-Zip Hoodie
• The Nautica Anchor Pullover Hoodie

Your second choice would be to choose workwear specifically designed for men and women. Your female employees will appreciate the effort, as women’s branded workwear considers the differences in male and female body shape. Matching custom logo clothing for both genders is easy, as many shirts and outerwear have male/female companion pieces, such as:

• The Ladies' Edgartown Pique Polo and Men's Edgartown Pique Polo by Vineyard Vines
• The Ladies’ Easy Care Stretch Oxford Stripe Long Sleeve and Men's Easy Care Stretch Oxford Stripe Long Sleeve by Cutter & Buck
• The Women’s Washed Duck Active Jacket and Men's Washed Duck Active Jac by Carhartt
• The Women's Duty Uniform Armor Short Sleeve Shirt and Men's Duty Uniform Armor Short Sleeve by Propper
• The Women’s Quilt-Lined Flannel Shirt and Fooler Front Quilt Lined Flannel Hooded Shirt by Tough Duck

3. Provide Outerwear

Some companies spend time and effort creating work shirts with logos, only to have their branded efforts sabotaged by the weather. Cold employees may need to wear jackets, sweatshirts, or coats over their uniforms, covering up branded outerwear. 

Offer your employees workwear options when creating your work uniform. For instance, you may allow office workers the option of short-sleeved shirts in the summer and warmer long-sleeved shirts in the winter. Employees who regularly encounter cold environments will appreciate branded vests, coats and jackets, or fleece outerwear. They get to stay warm, and you can continue advertising your brand. Don’t forget to provide rainwear for cloudy, wet days!

4. Looks Matter

According to one Australian study, 93% of people believe stylish branded workwear reflects well on a company. Take your time choosing custom logo clothing, and consider color coordination, how clothing colors complement your logo, proper fit, and where to position your logo on the shirt. Work shirts or caps with embroidered logos suggest your company values quality and make your logo eye-catching. 

5. Make Your Uniform Part of Your Brand

The best examples of branded workwear become integral to company brands. Consider the distinct bright blue shirts employees wear in Apple stores or the brown uniform of UPS delivery drivers. People recognize employees in these uniforms even if they don't see the brand logo: the uniform has become the brand.

Merging your work uniform with your brand identity doesn’t happen overnight. But over time, your customers come to identify you with your special branded workwear. Choosing stylish, work-appropriate custom logo clothing encourages customers to make the connection. They say the clothes make the man — it’s also true that clothes make the company, or at least how people perceive your organization. 

Need help choosing the work shirts with logos? Contact Triple Crown Products, and we’ll help you create your own line of branded workwear.