In a world filled with self service, we believe ordering branded apparel and gifts is best done with the help of a knowledgable sales associate.
Work directly with the same professional sales associate who will know your logos and unique needs each and every time you need something new.
While a lot of companies offer online DO-IT-YOURSELF graphic designers, we believe there is no substitute for professional graphic design service.
Our dedicated team of graphic designers will personally work with you to ensure your logos have the polished result your organization deserves.
We have specialized in adding custom logos to apparel and coporate gifts since 1984!
Our skilled embroidery, screen print, and heat press machine operators work directly with graphic designers to make sure your logo looks great across each product and logo type you order.
Custom made to order hats and shirts offer the highest quality finished product for the value.
The MAX Hat is the absolute best quality of any custom hat program available in America or world wide.
Custom CROWN Hats & Shirts offer low minimums, six week turn time, and free shipping.
Spend any time in a company’s marketing department, and you’ll hear constant references to brand awareness. “It’s important to build brand awareness.” “You can’t succeed over the long term without brand awareness.” “You need to continuously improve your brand awareness.”
These are all valid points, but for a marketing novice, they’re confusing. After all, what is brand awareness, and how does it affect your business?
Simply put, brand awareness is how your target audience recognizes and remembers your company. By necessity, that’s a vague definition, as it includes everything from your logo and brand name to your social media presence. The more brand awareness you build, the more customers are likely to remember your name and products, trust you, and do business with you.
Brand awareness has been described as the first step in the sales funnel. Companies with high brand awareness keep their brand top-of-mind with established customers and potential customers. Brand awareness ensures consumers think of you when the time comes to research products, make decisions, and ultimately make purchases.
It’s easy to get brand awareness confused with brand recognition, as the two terms are closely related. Brand recognition refers to how accurately a consumer can identify your brand based on your logo, mottos, and brand color scheme. McDonald’s Golden Arches are an example of brand recognition in action: everyone knows which company is connected to that big yellow M.
Brand awareness builds upon brand recognition, helping the customer remember not just your logo and business name, but also your brand values and information about its products and services.
The advantages of branding are many, to the point where a company that doesn’t focus on brand awareness finds itself at a severe competitive disadvantage. The benefits of brand awareness include:
Building brand awareness requires a multi-pronged approach. To begin, you need to create the marketing tools that you’ll use to increase brand recognition. This includes designing a logo, slogans, ads, and your brand colors and fonts. Next, you have to get those tools out in front of your target audience in meaningful ways. Here’s a few brand awareness tips to consider:
Brand awareness takes time to develop and doesn’t happen overnight. It may take several years to build the brand equity you need for sustained business growth. Stick with it, however, as without brand awareness, you’re not in the public eye. And companies that aren’t thought of often rarely succeed.
Family owned and operated since 1984. We are proud to offer high quality products with embroidered and screen printed logos.
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