Classic swag refers to tried and true branded products companies consistently use for promotional marketing campaigns. Water bottles, t-shirts, mugs, and office supplies are popular company swag because they’re effective: they’re always in demand, offer high impression rates, and have an excellent return on investment.
Just because there’s a demand for classic corporate swag doesn’t mean you can’t mix things up. The following promotional products put a unique spin on classic branded swag ideas, increasing excitement and buzz about your corporate swag and keeping your brand front-of-mind with customers, partners, suppliers, and the general public.
Rethinking the Water Bottle
Water bottles are popular choices for company swag. Ideal for large-scale public events and trade shows, each bottle generates an average of 1,400 impressions throughout its lifetime. Give away 100 bottles at an event, and you’re rewarded with 140,000 impressions.
Give your next water bottle-based promotional giveaway a unique and tasty twist with bottles built for fruit infusions. Possibilities include
Water bottles are a great way to stay hydrated on the go, but an empty bottle takes up space. Collapsible bottles are much more convenient. Consider these possibilities as alternatives to classic swag:
Portable Coffee Drippers
Coffee fuels a large portion of the US workforce. Coffee cups are, as a result, in constant demand, and you can’t go wrong with a classic customized coffee mug. If you want to take your custom swag to the next level, make it possible for people to brew coffee on the go with the MiiR® Pourigami, a portable coffee dripper that folds flat when not in use. Go one set further with the MiiR® Pourigami™ & Camp Cup Gift Set.
Recycled and High-Tech Notebooks
Despite tablets and smartphones, the humble notebook continues to see plenty of use, although eco-friendly customers and clients may hesitate to use notebooks out of concern for the environment. Help save a few trees with the EverGreen Bamboo Notebook with Recycled Paper, and earn points for sustainable company swag.
Bring your customized notebooks into the electronic age with the Navigate Notebook with Wireless Phone Charger, or merge the electronic with handwritten notes with the Moleskine® Dropbox Smart Notebook, which allows you to lift handwritten notes and sketches from the page to your Dropbox account.
Sustainable Bamboo Clothing
So-called “fast fashion” has a terrible impact on the environment, and people are increasingly looking for sustainable alternatives. One such option is bamboo clothing, which uses sustainable, fast-growing bamboo to create clothing that looks and feels fantastic.
Consumers have a favorable view of environmentally conscious companies. Take advantage of this by adding the following brand ideas to your custom swag collection:
Sublimate Your Classic Swag
Traditionally, embroidery, screen printing, and embossing have been used for corporate swag. Make your classic swag stand out from the crowd with sublimation, a printing process that uses heat to bond links directly onto products. Sublimation makes it possible to print intricate images on the entire surface of a product and is used for all manner of promotional gifts. Here are just a few branded swag ideas featuring sublimation:
Office Supplies
Office supplies, like coffee cups, always seem to be in demand. Customized pens are ubiquitous in any classic swag collection, but why stop there? With the increasing shift to remote work, company swag that makes working from home easier is popular and proves your company is in tune with current trends. Possible corporate swag for remote workers includes:
Cocktail Mixes
Not all corporate swag needs to serve a long-term purpose. Sometimes swag just invites people to kick back and relax with your help. If you’re giving out classic swag like drinkware, why not add a cocktail mix for gift recipients to enjoy? Possibilities include:
Classic swag is classic for a reason, but that doesn’t mean your corporate swag can’t evolve. Check out Triple Crown Products for thousands of brand swag ideas, or contact us for help choosing your next order of company swag.