Your Logo, Your Look: Where to Place Embroidery on Fall Apparel

As fall rolls in, it’s a good time to update your team's apparel with custom embroidery. If you plan on ordering custom embroidered polo shirts, jackets, hoodies, vests, or button-down shirts, your logo placement makes a difference. Some spots are traditional and widely used, while others present a more standout option.

Here’s a quick guide to popular embroidery placements, as well as a few that are less typical but worth considering.

Popular Logo Placements

Each placement has its own strengths, depending on the type of garment and how it will be worn. Below are the most common options and why they work well across different styles of fall clothing.

Left Chest

The left side of the chest is the most common embroidery spot. It works well on polos, jackets, and sweatshirts. Logos placed here are easy to see without having to make the piece too large. This spot is also popular for its versatility. It looks just as presentable on a fleece vest as it does on a flannel shirt.

Right Chest

The right side of the chest is often used for names, titles, or secondary logos. If the left chest already displays your company logo, the right chest can balance things out and add a personal touch. It’s also a smart choice for event apparel, where staff or attendee names need to be visible.

Full Back

For larger, full display logos, the full back is a popular option. It works best for larger logos and tends to work well on hoodies, sweatshirts, and thicker materials. Full-back logos are great for maximizing visibility for your brand at events, trade shows, or job sites.

Upper Back

The upper back, or yoke, is just below the collar on the back of a shirt or jacket. This logo placement is subtle but usually still visible, which makes it ideal for small logos and company names. Some businesses use this area as a secondary placement, especially when there is limited space on the front of a garment.

Upper Arm/Sleeve

Logos or patches on the sleeve suggest a more sporty style. It’s a good choice for team gear, workwear, or outerwear. Sleeve placements can also help differentiate staff roles when combined with color-coded apparel, such as custom jackets with logos for specific departments.

Cuff

The cuff is a discreet place to add initials, a small logo, or a custom detail. It’s not flashy, but it adds a nice touch, especially on custom embroidered polo shirts where subtle branding is preferred.

Less Common Placement Options

Some businesses prefer to stand out with logo placements that aren't requested as often. These include:

Back Shoulder

Offset logos on the shoulder can be eye-catching. They're still visible from behind but don’t take up the whole back. These logos are appropriate for taglines, symbols, or small icons that complement your main logo.

Hood or Hood Edge

If you’re customizing hoodies, the hood is an option too. Embroidery can go along the edge or be centered at the hem for a detail that’s noticeable when the hood is down. These placements work especially well on custom quarter zip garments and embroidered fleece jackets, which give them a unique flair.

Embroidery placement affects how people see and connect with your brand. Sticking with popular placements keeps things familiar and professional, but if you want to make your apparel feel more custom, don’t be afraid to explore niche options.

Ready to customize your fall apparel? Triple Crown Products offers quality embroidery on custom jackets with logos, hoodies, vests, and more. Browse our apparel options or contact us today to get started on your next custom order.

SOURCES

https://emblibrary.com/learn/how-to/embroidery-placement-guide

https://www.digitizingmadeeasy.com/embroidery-placement-guide-how-to-position-your-stitch-outs/

https://brandguide.asu.edu/execution-guidelines/apparel-merchandise