6 Ways to Use T-Shirts to Promote your Small Business

When it comes to enhancing brand recognition, promotional products make a big impact. As one of the most cost-effective branded products, promotional t-shirts offer a bang for a company's investment dollar! Here are some of the best ways to make them work for your business:

1) Social media giveaways

This is a great way to promote engagement, while enhancing your social media marketing campaign. Host a t-shirt giveaway on multiple channels, including Instagram, Facebook and Twitter. Ask people to comment, like, and share your message for an opportunity to win custom T-shirts with your company logo.

2) Survey incentives

Modern customers aren't very enthusiastic about filling out online surveys. Sweeten the deal by offering custom t-shirts with a cool or quirky saying. You can give one away to every person who completes a survey, or you could offer a drawing for survey participants with a classy customized polo shirt as the prize.

3) Bonus gifts

Include promotional t-shirts or polo shirts with high-end products. People love freebies, and they may be more likely to buy an item if they get a little something extra.

4) Hold a drawing

Having trouble collecting addresses for your email marketing campaign? Inspire better engagement by holding a drawing for some promotional t-shirts. As an eligibility requirement, ask potential customers to submit their names and email addresses. This can lead to better long-term engagement that could result in more profitable leads.

5) Visit trade shows

Trade shows provide multiple ways for you to leverage promotional tees. Unless the event has a strict dress code policy, make sure you and your staff wear custom t-shirts with your brand logo proudly displayed. Consider giving away promotional tees by themselves or as part of a gift bag. Be sure to include your website address on the t-shirts, especially if your business transacts via a web platform.

6) Sponsor an event

When they sponsor events, companies often receive positive press about their philanthropic efforts. These gatherings also provide a great opportunity to hand out custom t-shirts to participants and guests. Whether it's a 5K run, a little league baseball tournament, or a local charity event, these gatherings are great for engaging with potential customers and the community at large.   

Best Custom T-Shirts

Choosing the right promotional t-shirts for your marketing campaign is complicated by the sheer number of t-shirt styles, brands, and colors. To help you find the right custom t-shirts for your company logo, we’ve assembled a list of some of the best custom t-shirts Triple Crown offers.

Men’s Custom T-Shirts

Men’s custom t-shirts with company logos are equally at home on the job or in casual settings. Popular promotional t-shirts for men include:

• The Adult Ultra Cotton® 6 oz. T-Shirt by Gildan comes as either a 100% cotton tee or a cotton/polyester blend depending on your color choice. This comfortable tee is designed with a generous fit. 
• The Heavyweight 50/50 Blend T-Shirt  by Jerzees is one of the most popular custom t-shirts on the Triple Crown website due to its budget-friendly price, wide color selection, and advanced moisture management performance. 
• The Authentic Short Sleeve Pocket T-Shirt by Hanes is a colorful, comfortable promotional tee with a five-point left chest pocket. 
• The Workwear Pocket Short Sleeve T-shirt has been a staple of the Carhartt line for the last 25 years. This loose fit shirt includes a handy left chest pocket and tagless neck label.
• The Colorblock Raglan Jersey by SPORT-TEK is made from a classic jersey knit combed for softness.

Women’s Promotional T-Shirts

Women’s custom t-shirts are designed with the female form in mind for a comfortable fit. Your female gift recipients will appreciate tees that are made specifically for them:

• The Ladies Softstyle® Ring Spun Cotton T-Shirt by Gildan comes in either 100% preshrunk ring spun cotton, 65% polyester 35% cotton, or 90% cotton 10% polyester, depending on your color selection. 
• The Ladies PosiCharge® Competitor™ Tee by SPORT-TEK is made from 100% polyester to wick moisture away from the body and keep the wearer cool. 
• The Ladies Perfect Tri Crew Tee by District Made blends polyester, ring spun combed cotton, and rayon to create the perfect t-shirt. 
• The Ladies Essential-T Short Sleeve V-Neck T-Shirt by Hanes is made from sustainably sourced US cotton, making it the ideal tee for women concerned with the environment.
• The Ladies Essential T-Shirt by Port and Company is a consistent best-seller, and the preferred choice for groups, teams, and schools who need promotional t-shirts.

Custom T-Shirts for Kids

Don’t neglect kids and toddlers when planning a promotional tee campaign or event. Providing kid-sized custom t-shirts demonstrates your organization to families and the future. Possible kids’ promotional t-shirts include the following:

• The Girls Perfect Tri® Tee by District is a perfectly soft, comfortable tri blend tee with a rib knit neck and tear-away label. 
• The Infant Short-Sleeve T-Shirt by Rabbit Skins is a 100% cotton jersey designed for babies. Infants naturally attract attention, so display your brand to everyone who oohs and ahhs over the little one. 
• The Toddler Tri-Blend Crewneck T-Shirt has the perfect finish for customized screen printing and is side seamed for a better fit. 
• The Youth Essential T-Shirt by Port and Company is an affordable custom tee perfect for teams, clubs, and school uniforms. 
• The Ecosmart™ Youth Short Sleeve T-Shirt by Hanes is made from up to 5% recycled polyester and dries much faster than cotton tees. 

Things to Consider

While custom t-shirts offer proven promotional appeal, not all providers offer the same level of quality. To pique consumer interest, it's a good idea to develop unique, eye-catching tees that don't look too generic. With innovative printing capabilities, Triple Crown Products is ideally equipped to help you create promotional t-shirts for every angle or occasion. Enhanced by photo-quality, end-to-end graphics, your tees are guaranteed to inspire interest, whatever the setting.

Looking to promote your small business through custom t-shirts? Browse our t-shirt collection today!