Blog
Maximizing Promotional Products on a Tight Budget
There’s an old adage that says you have to spend money to make money, a truism that resonates with any company working on a branding campaign. Promotional items are among the most efficient ways of expanding your brand, but purchasing and customizing promotional gifts can strain your marketing budget, especially if you’re a small business.
Fortunately, the promotional industry recognizes not every company can afford to give away high-end outerwear en masse to prospective customers. Wholesale promotional products make branding affordable. Cheap promotional items come in many different forms, including:
Pens
Pens are some of the most popular cheap giveaways for events. They’re small, easily transported, and used by almost everyone. They are also among the most affordable wholesale promotional products when bought in bulk, often costing less than $0.20 per pen, and with a cost per impression of only a tenth of a cent.
Use pens as giveaways at trade shows, conventions, and for your own office supplies. Examples of affordable promotional pens include:
Drinkware
Reusable drinkware continues to be a popular choice for branding. While disposable drinkware is arguably cheaper for promotional events, consumers are increasingly motivated by environmental concerns. Providing reusable cups or bottles gives your company an ecologically responsible reputation, while providing up to 1,400 impressions for each piece of drinkware. Below are three cheap promotional giveaways for events:Baseball Hats
Clothing is always a popular branding tool, but may not be an option when your budget is tight. Custom baseball hats have long been popular, cheap promotional ideas, especially for men. Up to a third of men wear promotional trucker hats at least once a week. A $10.00 hat only costs 3/10 of a cent per impression, making a wholesale hat order budget friendly. There are three of the most popular and cost-efficient hats in the Triple Crown Products’ catalog include:
Pocket-Sized First Aid Kits
Cheap promotional ideas should be both interesting and practical in nature: there’s no point in spending money on items people are going to toss into a drawer and forget about. Pocket-sized first aid kits are different enough from the usual promotional fare to catch people’s eyes, and eminently practical--at some point, everyone needs a bandaid. Kits may include bandages, first aid cream, and even small first aid guides. Examples of these cheap promotional items include:
- The Good Value® Pocket First Aid Kit
- The Bandage Mate - Bandage Kit
- The Quick Slide Mini First Aid Kit
Reusable Tote Bags
Plastic bags are increasingly seen for what they are: an environmentally unsustainable choice. Cloth tote bags that display your logo emphasize your company’s commitment to the environment, and are used for grocery shopping, trips to the farmers market, or to carry items to the gym or park. A tote bag will generate 3,300 impressions throughout its life, proving a remarkable return on investment. Examples include:
- The Standard Polypropylene Grocery Tote by Port Authority
- The Over-the-Shoulder Grocery Tote by Port and Company
- The Cotton Boat Tote Bag
Stickers and Sticky Notes
Stickers and sticky notes are among the most affordable wholesale promotional products. Ideally, the sticker should provide some use, such as a Removable Adhesive Computer Calendar. Even more useful are sticky note dispensers, such as the The Deluxe Accent Memo Booklet or the Work Rules Sticky Note Desk Organizer. Hand these little gifts out at tradeshows--their usefulness makes them extremely popular.
Hand Sanitizer
If you are networking at a busy trade show you’ll wind up shaking a lot of hands, potentially bringing you into contact with infectious agents. Provide people with gifts of small hand sanitizers to help guard against this issue. What they don’t use at the convention they’ll take home with them for use in the home or office. Possibilities include:
Beverage Insulators
Beverage insulators, or Koozies, are popular cheap giveaways for events. They’re budget-friendly, easily transported in bulk, available in a wide range of colors, and display your brand whenever they’re used. Examples of these cheap promotional items include:
Tissue Packs
Tissue packs might not spring immediately to mind when considering cheap promotional ideas, but these little packs have two things going for them: they stand out from pens and other small gifts, and they’re eminently practical. Leave a small branded box of tissues with a client and they will get used--and will likely sit prominently on an office desk until they’re depleted. They’re easy to pack into bags or pockets, making them something your clients can take with them anywhere. Possible products include:
Not sure which wholesale promotional products will resonate with your customers? Take a look through Triple Crown Products’ extensive catalog for ideas, or call us for advice.