Up Your Branding Game with the Best Athleisure Wear from Adidas

Ask a fashionista when athleisure wear began to revolutionize fashion and many will point to the late 1990s when yoga pants bridged the gap between gym clothing and streetwear. Yoga pants were able to make this leap thanks to improvements in synthetic fibers, which became more durable and washable than most natural materials in the nineties. Combine this with the social status inherent in healthy living and athleisure was born.

Or was it? Truth be told, athleisure has a history stretching back to the end of the nineteenth century, with wave after wave of gym clothes being accepted as casual--or even work--clothing. Sneakers grew out of the craze for tennis in the 1970s. Even the polo shirt, that staple of workwear, has its origin in sportswear and was originally designed in the 1920s by René Lacoste, a Grand-Slam champion tennis player frustrated with the long-sleeved tennis wear worn at the time. 

 Athleisure Wear and Branding

Whatever its origins, athleisure wear is here to stay, and athleisure wear promotional gifts have become popular choices for companies looking to increase their brand awareness. Part of the appeal lies in the nature of athleisure wear: wearing such clothing implies a healthy lifestyle. The following are some popular Adidas gym wear men and women can wear at the gym or out and about. 

 Men’s Adidas Gym Wear 

Men’s gym wear has come a long way since the origin of the sweater in the 1880s--yup, the sweater was also once athletic wear. The clue’s in the name--they were designed to “sweat” work off during workouts. You don't need to wear your favorite wool sweater to the gym anymore--instead, you can use Adidas gym wear. Men’s options include:

• The Adidas Tech Tee has a breathable hydrophilic finish to pull sweat away from the body while preventing moisture from soaking back through the shirt.
• ClimaCool® Jacquard Raglan Polo made from 100% ClimaCool® mesh polyester. Once only considered suitable for the tennis court, today’s polo shorts are ideal for a range of casual and work environments, and popular among golfers.

Women’s Adidas Gym Wear

Women’s athleisure wear hasn't always had the acceptance it does now--when women began wearing sweaters critics were shocked to see “male” gym wear on the female form. Even today, you can find a small group objecting to yoga pants in public. Such objections are, of course, ridiculous when compared to the comfort, style, and versatile nature of athleisure wear. Adidas gym wear for women includes clothing such as:

• The Women's Tech Tee, made from a 92/8 polyester/elastane fabric with a hydrophilic finish.
• The ladies’ ClimaLite® Short-Sleeve Piqué Polo with smart open-hem sleeves, a two-button placket, and moisture-wicking hydrophilic finish.
• The Women's Performance Sport Shirt, made from 100% polyester with a hydrophilic finish and UPF 30 protection.

Adidas Gym Bags

Accessories are an important aspect of athleisure wear. Ideal for customized branding, Adidas gym bags give off a sporty vibe, whether you're heading for the gym or traveling. Examples of Adidas gym bags include:

• The Golf Unisex Gym Bag is made from 100 percent polyester with color-blocked side panels, plenty of room for customized brands, and with the Adidas performance logo on the upper front panel.
• The 51.9L Medium Duffel by Adidas includes plenty of space for gym clothes and is an excellent choice for an overnight bag as well.