We’ve always used face coverings as personal protective equipment, but they became ubiquitous after the emergence of the COVID-19 pandemic this year. Today, a reusable mask is a standard part of most people’s wardrobe.
As you might expect, as soon as face coverings went mainstream, demand rose for customized, fashionable masks. If you can’t show your face, you might as well wear a mask that reflects your interests or personality. This demand has opened up an entirely new promotional opportunity for marketers: the custom printed face mask.
Printed face masks stand out whenever you communicate face-to-face, and they yield considerable impressions. Printed masks are excellent additions to work uniforms since they can match your uniforms’ color and tone. A reusable mask is the best choice for customized face coverings, as it can be washed and worn multiple times.
The best face coverings have two or more layers and are made from comfortable material such as cotton. A custom embroidered face mask has a distinct front and back — an advantage for anyone who has taken off a single-colored mask only to forget which side is which.
Face coverings will remain important in both work and public environments for the foreseeable future. By ordering reusable, printed masks, you raise brand awareness while doing your part to protect your employees and customers.