Vintage fashion always has appeal--there’s something comforting about a sweatshirt, jacket, or trucker hat that reminds people of the past. Vintage fashion from the 1990s and early 2000s is enjoying a resurgence right now. This is good news for anyone who enjoyed these fashions the first time around and offers great corporate branding opportunities.
What is Retro?
Retro fashions evoke the styles or designs of the recent past. While extreme aficionados of vintage fashion insist on clothing actually made in their favorite time period, most people are content with new clothes that remind them of past fashions. Not everyone has the time, patience, or cash to hunt trendy thrift shops for vintage treasures!
Champion’s Retro Look
Champion sweaters were hugely popular in the 1990s, reaching demographics as diverse as jocks, hip hop groups, skaters, and hardcore punks. Champion’s iconic logo was everywhere--hardly a day passed without you seeing it somewhere. The brand celebrates its hundredth birthday in 2019, just as Champion sweatshirts find themselves enjoying a huge revival.
Champion’s vintage clothing makes a great canvas for corporate branding. The brand’s high-quality sweatshirts, tees, and sweaters will be valued--and used--by staff and customers alike. Possible Champion products to include when combining corporate branding with vintage clothes include:
Reebok and Vintage Fashion
The 1990s saw Reebok shoes and clothing make the jump from the basketball court to the streets. Reebok shoes were incredibly popular, with their trademark side panel vents and honeycomb traction. The brand’s popularity amongst professional athletes did much to endear the brand to fitness enthusiasts, and a Reebok jacket had as much street cred as it’s Champion counterpart.
Today, Reebok has shifted its demographic slightly, focusing less on professional athletes and more on personal fitness. The brand’s new Delta logo may look unfamiliar to people who wore Reebok in the past, but Reebok’s vintage clothing retains that active nineties feel with products such as:
- The Reebok Athletic Polo for Men. Polo shirts came into fashion in the 1980s, and their influence lasted throughout the 1900s. Today, a Reebok polo shirt is a smart but casual addition to your vintage fashion wardrobe, and also popular as the basis for employee uniforms.
- Ladies Play Dry Polo Shirt by Reebok. Just because a garment’s vintage clothing doesn’t mean it can’t benefit from today’s technology. This smart one-color polo shirt keeps your cool with moisture-wicking PLAYDRY performance fabric.
- Looking for a smart piece of outerwear to complete your vintage fashion collection? The Reebok Soft Shell Jacket for men and its equivalent women's jacket offers plenty of room for logos and brand recognition, with Reebok’s logo discreetly displayed on the left bicep.
The Fashionable Trucker Hat
Back in the day, the idea the ubiquitous trucker hat would become a vintage fashion statement was laughable. Trucker hats were associated with the transportation and agricultural industries. They were an effective brand marketing tool for rural businesses, but that was the extent of their impact. Those wearing trucker hats were often unjustly judged as yokels and hicks, attitudes that only solidified the trucker hat’s popularity amongst those who wore them. In rural areas, the trucker hat was a sign its wearer was an individual who worked and played hard--the kind of solid, salt-of-the-earth personality that gets things done..
Attitudes changed with the millenium. Young adults in city environments embraced the trucker hat--at first wearing them “ironically,” then valuing them for their colorful logos and comfort. Today, the trucker hat is considered vintage clothing, although truthfully, they never went out of style with their original audience.
Trucker hats like the MAX Trucker Snapback and the Richardson Snapback Cap exemplify the classic trucker hat, with mesh back panels for ventilation and snapback closures for one-size-fits-all functionality. Key to any trucker hat’s popularity is the logo emblazoned on the front panel: a colorful, bold embroidered logo that catches the eye and makes a statement about both the brand and the hat wearer.
Fashion influences the style of logo branding, and with the emergence of vintage clothing as a powerful new force in the market, many companies are redesigning their logos in response. If your need help achieving a retro look with your logo redesign, Triple Crown Products Logo Design Packages can help you achieve your goals. Vintage is in--take advantage of it.