Trade shows took a hard hit in 2020, as the response to the COVID-19 pandemic restricted large gatherings. 2021 saw some trade shows return, but people remained understandably nervous about attending heavily populated events. 2022, however, is expected to see trade shows return to form, which means your product marketing budget will need to include lines for trade show swag bag ideas.
What to Put in a Conference Welcome Bag?
What you put in a conference welcome bag depends on the nature of your industry, your swag budget, and the return on investment you expect to make from the brand awareness you develop during the trade show or conference. These three factors need to be carefully balanced when you brainstorm company swag ideas. A trade show centered on outdoor living will need different marketing swag ideas than one focused on early childhood.
Your marketing budget also influences your promotional spending and limits the amount of swag you can offer, the quality of your swag bag ideas, and whether you include high-end items in each bag or hold a raffle for one or two expensive items. Beyond this, always remember your marketing swag ideas serve a purpose: if you don't see a high ROI on your event swag, you need to reevaluate your promotion marketing strategies.
That said, below are some of the most popular company logo swag ideas heading into 2022. Mix and match from these different categories to create swag bags attendees will value and talk about, increasing your brand awareness.
Outerwear Swag Ideas
Outerwear is reliably popular as event swag. Custom hoodies, in particular, are always in demand. Any of the following look great when embroidered with your logo:
A custom jacket makes any swag bag memorable. If your swag budget doesn’t allow for a jacket in each bag, arrange a contest with one of these high-end garments as the prize:
Practical Event Swag
When considering what to put in a conference welcome bag, consider swag ideas attendees can use right on the conference floor. Practical trade show marketing swag ideas include the following:
Travel Swag Bag Ideas
Trade show attendees often travel to multiple shows and conferences every year. Make their journeys easier with these travel-based company swag ideas, and you’ll keep your logo at the front of their minds:
Phone Swag
A road warrior with a dead phone is like a gladiator with a broken sword — severely inconvenienced. Help trade show attendees stay connected with these customized wireless chargers and battery packs:
Personal Tech Swag Ideas
Not all swag bag ideas need to be practical. Add a little luxury to your swag with these pieces of personal tech:
Hats and Shirts
Hats and shirts are common swag bag ideas because they are such efficient marketing tools. Less expensive than outerwear but just as likely to be worn, customized hats and shirts should have a place in any company logo swag idea list. Possible choices include:
Looking for more help generating swag bag ideas? Check out How to Build the Ultimate Swag Bag, or contact Triple Crown Products for help finding event swag that fits your product marketing budget.