Custom branded apparel can have a positive impact on a company's image. At the same time, it can also boost employee morale, improve teamwork and drive greater productivity. If you have yet to leverage customized clothing, here's why you should be outfitting employees in professional apparel that showcases your brand.
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It projects a more professional image.In addition to improving brand identity, custom corporate apparel makes your organization look more professional. This can be especially important for a small business that’s trying to make a name for itself in a market that includes larger, more established competitors.
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They make customers feel more comfortable.By projecting a greater sense professionalism, branded corporate clothing instills customers with more confidence. At the same time, it can also allay concerns in certain instances. For example, if your workers regularly visit customers' homes, it's a good idea to clearly identify their affiliation with your brand.
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It boosts productivity.Studies suggest that employees tend to be more productive and efficient when they are wearing branded company uniforms. According to psychologists, this is because we tend to adopt certain characteristics associated with whatever garment we are wearing. In other words, when they put on branded company clothing, employees are more likely to ease into "work mode," while also projecting a more professional air.
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It helps build team spirit.By increasing teamwork and building a stronger sense of camaraderie, branded workwear can go a long way toward boosting group productivity. When managers wear a different color or style of custom company apparel, it can also help project a visible air of authority.
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It boosts brand recognition.In essence, branded corporate apparel turns your employees into walking billboards that advertise your logo, wherever they go. Since virtually any logo, font, image or trademark can be placed on your employees' uniforms, it's a big mistake to not take advantage of this convenient and powerful advertising space.
What if Your Company Doesn't Wear Uniforms?
Even if a business doesn't have any sort of official uniform policy, it can still leverage custom corporate apparel for conferences and special events. Whether it's a trade show, a golf event or community gathering, there are always opportunities for company representatives to don their branded apparel.
Contact our Triple Crown team to learn about our custom services today!