Small Business Owner Books Every Entrepreneur Should Read, 2018

It’s said that voracious readers make the best small business owners. In an often-competitive market, an entrepreneur needs to stay on top of the latest changes to the market, new approaches to leadership, and other factors that can make or break a business.

At Triple Crown, we can provide the promotional items and work uniforms your business needs. For advice on how to maximize your profits, inspire your employees, and survive in the ever-changing business world, we recommend you peruse our recommended small business owner books: 2018 edition.

Cal Newport: Deep Work

In Deep Work, Cal Newport offers the means to radically improve your productivity with a series of effective, tested strategies. Get more done by avoiding the distractions that can so often eat into a small business owners day.

Clate Mask and Scott Martineau: Conquer the Chaos

Small to mid-sized business owners face a constant stream of obstacles and setbacks on the road to success. Some challenges, however, are bigger than others, and can cause significant damage to your business. Mask and Martineau offer a solution—a mindset new business owners can adopt and internalize.

Eric Ries: The Lean Startup

In The Lean Startup, Eric Reis explores the latest tools and strategies needed to use both capital and employee resources most efficiently. Building on the concept of “validated learning,” Ries offers an adaptable, creative approach to successful business building.

Jim Collins and Jerry Porras: Built to Last

The fastest route to success is to learn from those who have already succeeded, and that’s just what Collins and Porras provide—an overview of 18 successful companies from their beginnings to the present.

Gino Wickman: Traction

Gino Wickman’s Traction offers exactly what the title promises—a means to get a grip on your business and its effect on your life. Wickman’s advice is ideal in situations where the business controls your actions instead of vice versa.

Michael E. Gerber: The E-Myth Revisited

Gerber’s first book, The E-Myth, shattered the idea hard work and the right skills assured entrepreneurial success. In The E-Myth Revisited, he explores why most small businesses fail, and what you can do to avoid the same fate.

Robert Cialdini: Influence

Influence: The Psychology of Persuasion offers valuable insights into human behavior. Cialdini explores what motivates your customers and clients, why they say yes or no to your proposals, and how to use scientific tactics to increase the chance of them saying yes. Equally importantly for your business decisions, he reveals how to avoid being manipulated yourself.

Simon Sinek: Start with Why

You can manipulate or inspire employees to get a desired effect. Of the two tactics, inspiring is the most effective, and it’s this method Simon Sinek explores in Start with Why. Sinek offers a system of inspiration based on identifying why you went into business in the first place, focusing not on what you do but why you do it.

Tim Ferriss: Tribe of Mentors

Tim Ferriss has made a name for himself as the host of one of Apple’s most popular business podcasts. Tribe of Mentors is an encyclopedic collection of business insights and advice from the men and women who influenced Ferriss himself. It’s a fascinating read filled with valuable information.