At Triple Crown Products, we offer a dizzying variety of promotional items for businesses. Our customers often ask what the best promotional items are. Which promotional products are best-received and most valued by consumers? The Advertising Specialities Institute last examined this issue in 2016, with some surprising results.
The ASI Top Ten Promotional Products for Business
The Advertising Specialties Institute ranked promotional products based on what percent of consumers surveyed owned promotional items for business. The results are intriguing, as choosing the right promotional products for your target audience impacts your ability to grow your brand.
The ten best promotional products (according to the ASI) are:
Drinkware and Usage
The Advertising Specialities Institute reported consumers who own promotional drinkware use the promotional products two or three times a week while noting coffee cups like the 14oz Kona Joe Ceramic mug are likely to be used several times a day. Given that 53 percent of consumers own at least one piece of promotional drinkware, this indicates customized cups, bottles, and glasses offer a high return on investment.
Age and Promotional Products
Understanding how age affects the perceived value of promotional items for business helps marketers reach their targeted audience. USB drives like the Chicago Rush 4GB Swivel USB performed well with both genders, but were most popular with the 45-60 and 65 and over age groups. The age group in between, 55 to 64-year-olds, prized drinkware such as the Thor Copper Vacuum Insulated 22oz bottle the most.
USB drives have less of an impact for consumers under the age of 45. Instead, the best promotional products for the younger generations appear to be outerwear--a customized jacket or sweatshirt is much more likely to impress them.
Tote Bags and Impressions
In terms of impressions (how many people come into contact with a promotional product while the product is in use), tote bags are the best promotional products available. A Cotton Boat Tote is reusable, durable, and easily visible to passersby.
All in all, promotional items for business are well worth the financial investment, as one final fact from the Advertising Specialities Institute makes clear. When compared to all other types of advertising, including print, television, online, and radio ads, promotional products have the greatest impact on consumers, building brand awareness and providing advertising wherever and whenever the item is used or displayed.