An effective promotional marketing strategy should incorporate a variety of tactics and channels. When it comes to generating optimal ROI, however, few marketing methods compare to branded promo items. If you're looking for a way to boost brand awareness and cultivate client goodwill, consider these five key benefits of promotional products.
1) They generate lasting awareness. According to a study by the Promotional Products Association International (PPAI), 62 percent of consumers say they remember the name and services of at least one company that gave them a promotional product. What's more, other research indicates that promo products forge positive relationships with customers by cultivating goodwill.
2) They pack enduring promotional power. Because they offer tangible, real-world value, the right promo products tend to get used again and again. According to research, in fact, the average person keeps a promotional product for as long as one year to more than four years. This extended lifespan creates a better return on investment, while also increasing the chances that your brand will get exposed to more and more consumers.
3) They optimize engagement. By tailoring their promotional products to their audiences, businesses are able to connect in powerful ways. Whether it's corporate, education, medical, travel, pharmaceutical, technology or some other industry, it's easy to target key market segments by tapping today's diverse array of promo products.
4) They turn clients into ambassadors. In addition to generating client goodwill, promotional products also turn customers into proverbial walking billboards. Whether they're on the golf course, in the office or shopping at the mall, your clients can become influential ambassadors for your logo when they use or wear one of your branded promo items.
5) They are affordable. Cost management is a key part of any effective marketing campaign. With today's branded products, companies are able to select from a broad diversity of options, priced to fit even the tightest budgets. Whether you need inexpensive trade show items in bulk or high-end corporate gifts, it's never been easier - or more affordable - to leverage promotional products.
With a free shopping option and price matching guarantee, Triple Crown is your source for cost-effective promotional products. Explore our wide array of branded items and discover first-rate marketing solutions for your unique business needs. Shop today!