5 Tips for Making an Impression at Your Next Trade Show 5 Tips for Making an Impression at Your Next Trade Show
By Elizabeth     /     Posted Friday, March 9, 2018

5 Tips for Making an Impression at Your Next Trade Show

It's not always easy to command attention at trade show, when you are surrounded by so many competing booths. To resonate with attendees, you need a way to slow foot traffic and summon the eye. Trade show apparel and promotional products can help with this, but only if they offer actual, real-world appeal. If your company is planning to exhibit at a trade show, the following promo products can help you spark interest.


1) Custom Tote Bags: One of the most popular ways to engage trade show audiences, tote bags offer valuable versatility, along with enduring promotional appeal. They also make great touch points, regardless of your audience's individual interest or demographics.


2) Microfiber Cloth: As mobile devices become more and more ubiquitous, consumers need safe, convenient ways to keep their screens clean. Inexpensive and lightweight, microfiber cloth can be a compelling promo item that attracts booth traffic. It's also useful for cleaning sunglasses and eyeglasses.

3) Promotional Lip Balm: While some items appeal to specific industries and demographics, others are dependent on the time of year. If you have a trade show planned for the winter months, lip balm is a smart way to engage guests. Not only is it inexpensive, this pocket-sized promo item is now available in a variety of eye-catching designs that prominently showcase your company's logo.

4) Trade show apparel: Custom tees make great touch points for trade shows. At the same time, you can present a more professional appearance by outfitting your entire team in matching branded corporate apparel that clearly showcases your organization's logo.

5) 2 oz. Energy Shots: While most attendees enter trade shows with plenty of enthusiasm, all the walking and networking can lead to fatigue. By offering this branded sugar-free multi-hour energy solution, you can lure in lagging attendees, who will be grateful for a little pick-me-up. Best of all, you can stock up on these unique trade show items for as little as $1.90 apiece.

The Importance of Planning

While engaging promo products can help you pique interest at a trade show, there are a few things you should consider. For one, it's important to target your products months in advance to ensure that you can stock up enough merchandise, so you won't run out before the end of the show. About three to six months before your trade show, you should also take some time to create press releases, announce your presence on social media and send out your booth info to attendees.

Once the event begins, make sure to position your promo materials in a noticeable place. You should also greet visitors with a smile and use warm, friendly speech. Make sure to trade badge scans or business cards at every opportunity and make detailed notes for post-show follow-ups. If you aren't especially comfortable interacting with customers, try performing a little role-playing with your staffers, so you can better engage with prospects to learn about their wants and needs.

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