5 Tips for Making an Impression at Your Next Trade Show 5 Tips for Making an Impression at Your Next Trade Show
By Elizabeth     /     Posted Friday, March 9, 2018

5 Tips for Making an Impression at Your Next Trade Show

It's not always easy to command attention at trade show, when you are surrounded by so many competing booths. To resonate with attendees, you need a way to slow foot traffic and summon the eye. Trade show apparel and promotional products can help with this, but only if they offer actual, real-world appeal. If your company is planning to exhibit at a trade show, the following promo products can help you spark interest.

 

1) Custom Tote Bags: One of the most popular ways to engage trade show audiences, tote bags offer valuable versatility, along with enduring promotional appeal. They also make great touch points, regardless of your audience's individual interest or demographics.

 

2) Microfiber Cloth: As mobile devices become more and more ubiquitous, consumers need safe, convenient ways to keep their screens clean. Inexpensive and lightweight, microfiber cloth can be a compelling promo item that attracts booth traffic. It's also useful for cleaning sunglasses and eyeglasses.

3) Promotional Lip Balm: While some items appeal to specific industries and demographics, others are dependent on the time of year. If you have a trade show planned for the winter months, lip balm is a smart way to engage guests. Not only is it inexpensive, this pocket-sized promo item is now available in a variety of eye-catching designs that prominently showcase your company's logo.

4) Trade show apparel: Custom tees make great touch points for trade shows. At the same time, you can present a more professional appearance by outfitting your entire team in matching branded corporate apparel that clearly showcases your organization's logo.

5) 2 oz. Energy Shots: While most attendees enter trade shows with plenty of enthusiasm, all the walking and networking can lead to fatigue. By offering this branded sugar-free multi-hour energy solution, you can lure in lagging attendees, who will be grateful for a little pick-me-up. Best of all, you can stock up on these unique trade show items for as little as $1.90 apiece.

The Importance of Planning


While engaging promo products can help you pique interest at a trade show, there are a few things you should consider. For one, it's important to target your products months in advance to ensure that you can stock up enough merchandise, so you won't run out before the end of the show. About three to six months before your trade show, you should also take some time to create press releases, announce your presence on social media and send out your booth info to attendees.


Once the event begins, make sure to position your promo materials in a noticeable place. You should also greet visitors with a smile and use warm, friendly speech. Make sure to trade badge scans or business cards at every opportunity and make detailed notes for post-show follow-ups. If you aren't especially comfortable interacting with customers, try performing a little role-playing with your staffers, so you can better engage with prospects to learn about their wants and needs.


Latest Posts
Ski Season Essential List
Business Travel Essentials
The Benefit of Embroidering Hats
Essential Hunting Gear for the Fall/Winter Seasons
How to Design Your Own Custom Hat
Making Your Trade Show Booth the Go-To Stop
How to Stay Warm at a Football Game: A Survival Guide for Parents
6 Ways to Use T-Shirts to Promote your Small Business
Agricultural Industry Promo Gift Ideas
5 Great New Employee Welcome Gift Ideas
Restaurant Industry Promo Gift Ideas
Promotional Gifts by Industry: Real Estate
10 Must-Have, Custom Athletic Apparel Items from Nike Your Team Needs, Spring 2018
5 Ways Promo Products Can Boost Your Marketing Campaign
Technology Industry: Promotional Gifts
How Corporate Gifts Help Boost Employee Morale
How to Organize a 5k Race
Restaurant Industry Promo Gift Ideas
Importance of a Great Logo
Agricultural Industry Promos
Small Business Owner Books Every Entrepreneur Should Read, 2018
Tips for Creating (and Enforcing) an Employee Uniform Policy
Brand Name vs. Generic Promo Items
What is Construction Management and What Does a Construction Manager Do?
Medical Industry Promo Item Ideas
10 Must-Have, Custom Athletic Apparel Items from Nike Your Team Needs
10 Influential Business Thinkers To Have On Your Radar
10 Awesome Sports Camps Promotional Item Ideas for Kids
School Promo Item Ideas for All Ages
4 Tasks that Small Business Owners Should Start Delegating
The Best Workwear For Winter
5 Tips for Making an Impression at Your Next Trade Show
Thoughtful Employee Recognition Ideas
5 Tips to Keep your Luggage Safe During Travel
5 Tips for Staying Warm on Winter Construction Sites
5 Holiday Gifts Ideas for Employees
What Is Flame-resistant Clothing, and Why Is it Important?
5 Impactful Trade Show Giveaway Ideas
Top 5 Reasons to Customize Your Corporate Apparel
Best Work Gloves for Fall and Winter
Daylight Savings Calls For Reflective Safety Wear
Small Business Community Involvement Tips for the Holidays
Popular Employee Appreciation Gifts by Industry
THE BEST OF ALL WORLDS