Finding the Right Custom Hat: An Interactive Hat Quiz

If you’re looking for a walking billboard to advertise your logo and spread brand awareness, promotional hats and caps are a perfect choice. Headgear emblazoned with your logo is easy to see, even in locations where promotional shirts are lost in the crowd--hats literally have a head up on other promotional items.

Types of Promotional Hats

Promotional headwear comes in a wide range of styles, including:

• Trucker hats
• Baseball hats
• Sun visors
• Beanies
• Winter hats
• Sun hats

While almost any headgear can be used in a promotional campaign, baseball and trucker hats are the most popular with consumers. Unlike promotional items used only in specific situations, hats tend to be in constant use, spreading your message everywhere the wearer goes.

Quality and Appearance Count

The design and quality of a promotional hat are important. Advertising Speciality Institute’s 2016 Impressions Study reports 42 percent of US customers who own promotional hats keep and use them because they’re attractive. Pairing your logo with a complimentary hat style, then, is vitally important.

Cost and promotional intentions are also a consideration. Do you want a limited set of high-quality caps for work uniforms, or do you need a few thousand caps for a special event or a specific marketing campaign? Do you want an embroidered logo or imprints? Do you want a high, low, or golf profile for the brim? Is the hat’s brand name important? Do you need to take delivery of the hats within a few weeks or do you have plenty of lead time for production?