One of the most effective ways to increase brand awareness is to match your promotional items to your customer and employee interests. The more in-tune your promotional item is with your target audience, the more they’ll use it.
Personalized fitness gear is a perfect example of this simple but effective strategy. Personalized workout clothes and custom fitness gear are used frequently by gift recipients and promote your brand with every workout session. If your brand incorporates elements of fitness and health, your promotional merchandise should include custom fitness gear.
Fitness attire and equipment come in a range of easily customized categories. Below are several of the most popular ideas for custom gym clothes, accessories, and gym bags:
Gym Shirt Ideas
Gym shirts are perhaps the most noticeable personalized fitness gear. The chest and back of a gym shirt make an attractive billboard for your logo. As with all custom fitness apparel, it’s important to match your logo with the right style and color of gym shirt. The quality of the shirt is also important. Not only does it reflect your brand, but a well-made shirt will also last longer, generating more brand impressions.
Personalized gym shirt ideas include the versatile Sport T-Shirt by Adidas and Adidas’ Women's Sport T-Shirt. Both are good-looking, high-quality shirts with recognizable brand names.
Essential Gym Clothes: Gym Shorts
Compared to gym shirts and other fitness apparel, gym shorts don’t get as much promotional attention. While it’s true gym shirts attract more attention, don’t neglect the possibility of custom logo gym pants. A well-made pair of gym shorts with your logo or brand name down the side will attract attention. Possibilities include Champion’s Cotton Gym Shorts or StormTech’s moisture-wicking Men's Stormtech H2X-DRY Shorts. For your female gift recipients, the Women's Performance Shorts offer antimicrobial fabric to reduce odors, as do Russe Athletic’s Essential Jersey Women's 3" Inseam Shorts.
Custom Logo Yoga Pants
Yoga has become one of the most popular fitness activities available, with over 27 million people taking yoga or Pilates classes in America. Vital to a good yoga workout is a pair of good quality yoga pants. Custom yoga pants should be comfortable, with enough stretch to allow the wearer to maintain poses. Providing custom logo yoga pants will spread your brand in the gym. Examples include:
Yoga Mats
If you’re looking for a piece of personalized fitness gear to really showcase your logo, you can’t go wrong with yoga mats. These spongy, compact exercise mats offer plenty of room for your logo, whether you want a large, mat-filling logo or a more discrete image. Popular custom yoga mats include:
The Serenity Collection Pro Vision Yoga Mat,
The BIC Graphic® Exercise Mat, and
The On-The-Go Yoga Mat.
Custom Embroidered Gym Bags
A custom gym bag is both practical and eye-catching, especially if you add an embroidered logo. Embroidered gym bags are used constantly, reminding their owners about your brand while generating plenty of impressions in the locker room.
Consider the compact Utility Gym Sack by Nike or Ogio’s Half Dome Duffel Bag for a small custom gym bag. Both bags fit easily into a gym locker while providing enough room to store shoes and a change of clothes. For a larger bag that you can use for travel and exercise, consider Nike’s Medium Duffel.
Gym Water Bottles
Reusable water bottles are another popular choice for custom fitness gear. The best gym bottles hold enough water for an entire gym session, are vacuum insulated to keep water cold, and come with wide lids or straws to make catching a sip during a workout easy. If you’re planning on adding reusable bottles to your personalized fitness gear, any of the following are great choices:
- The 25-ounce CamelBak Eddy® with spill-proof bite valve and one-finger carry handle
- The 28oz On The Go Tritan Bottle with an auto flip spout that flips up with a push of a button
- The Wave Big Sur, a 34oz. water bottle made from double-wall stainless steel with a copper lining
Choosing Custom Fitness Apparel
Choosing the right personalized fitness gear can be a challenge. There are thousands of fitness attire and gym shirt ideas available. If you need help selecting the right custom fitness gear for your promotional needs, contact Triple Crown Products. We’ll help you choose the most effective custom gym clothes and accessories for your promotion.