Brand spotlight: Nike

Nike Corporate Apparel

Nike is one of the world’s most famous brands. Whether you’re wearing custom Nike apparel on the streets of New York or in a rural Zimbabwean village, people immediately recognize the company’s distinctive “swoosh” logo. Nike corporate apparel is extremely popular and of consistently high quality, making Nike gear a natural choice for promotional marketing. 

The History of Nike

In 1964, Bill Bowerman, track and field coach for the University of Oregon, partnered with former student Phil Knight to found Blue Ribbon Sports. Blue Ribbon Sports opened its first retail outlet in 1966, and in 1972 launched the Nike shoe brand. By 1978, the company had renamed itself Nike after the ancient Greek goddess of victory. The company went public in 1980. 

Today, Nike has retail outlets and distributors in over 170 countries. A wide range of athletes has endorsed Nike over the years, including Michael Jordan, Roger Federer, Tiger Woods, and Mia Hamm. 

Custom Nike Apparel

Custom Nike apparel offers significant ROI for promotional marketers. For starters, you get to link your brand to an internationally recognizable logo, linking the two logos with each new impression. Nike corporate apparel is known for its high quality, demonstrating that you value quality goods and only link your logo to exceptional products. Nike’s brand is associated with active lifestyles, athletics, and action, which you can also use to your brand’s advantage. Below are some of the most popular choices for custom Nike apparel:

Nike Golf T-Shirts

Nike Golf T-shirts work well as gym gear and athleisure wear and are designed for active lifestyles. Each of these four Nike Golf T-shirts displays the brand’s trademark “swoosh” on the left sleeve or chest, leaving plenty of room for your logo:

• The Men’s Core Cotton Tee is made of pure cotton for all-day comfort and lasting wear with a durable rib-knit crew neck and double-needle stitching. 
• The Ladies’ Core Cotton Scoop Neck Tee is made from 100 percent ring-spun cotton with a heat transfer label for tag-free comfort. 
• The Men’s Breath Top is a direct-from-retail Nike T-shirt engineered to keep you cool with sweat-wicking mesh fabric and side seam vents that help you move freely in the gym or on the field. 
• The Ladies Dri-Fit Cotton/Poly Scoop Neck Tee features sweat-wicking fabric to help keep you dry and comfortable with double-needle stitching throughout. 

Custom Golf Shirts

Nike gold shirts for men and women are a common sight on golf courses internationally. These smart polos make excellent branded gifts, and also work well as casual work uniforms:

• The Dri-Fit Micro Pique Polo is one of the most popular Nike golf shirts for men. The polo is engineered with patented Dri-FIT fabric to provide moisture management technology, and the contrast Swoosh design trademark is embroidered on the left sleeve.
• The Dri-Fit Commander Polo is a retail-inspired polo with a modern stripe frame design across the back and wrapped around each sleeve. Dri-FIT moisture management technology delivers true performance whether you’re on the course or at work. 
• The Dri-Fit Classic Women’s Nike Polo uses Dri-FIT fabric technology for superior moisture management and is tailored for a feminine fit with a two-button Y-placket and flat knit cuffs.
• The Ladies’ Dri-Fit Legacy Polo is a modern tribute to the classic design of the women's Nike golf polo, with a subtle, grid-like texture and Dri-FIT moisture management technology. 

Custom Nike Sweatshirts

Branded outerwear is always a valued gift, especially when it’s made by Nike. Custom Nike sweatshirts are year-round wardrobe essentials due to their streetwise design and soft, comfortable fit. If you want to make an impression with personalized outerwear, consider the following custom Nike sweatshirts: 

• The Men’s Therma-FIT Full-Zip Fleece Hoodie offers an incredibly warm Therma-FIT fabric that breathes and manages moisture, a three-panel hood with drawcords, front pouch pockets, and open cuffs. 
• The Club Fleece Crew provides brushed-back fleece for warmth and comfort. Perfect for an active lifestyle, this custom Nike sweatshirt features neck taping and saddle stitching for durability. 
• The Ladies’ Therma-FIT Full-Zip Fleece Hoodie has all the features of the Men’s Therma-Fit hoodie but is tailored for a feminine fit with a drop tail hem.
• The Ladies’ Gym Vintage Full-Zip Hoodie has an old-school gym look with a new-school style. The design includes an oversized, three-panel hood with drawcords, raglan sleeves, front pouch pockets, and open cuffs. 

Custom Nike Hats

Custom Nike hats are ideal for promotional marketing on a budget. They’re affordable but still offer high-quality design and construction, coupled, of course, with that iconic “swoosh.” Use custom Nike hats as thank yous to clients, customer giveaways, or pair with custom Nike golf shirts to put the finishing touch on a work uniform. 

• The Dri-FIT Swoosh Perforated Cap achieves maximum breathability through Dri-FIT moisture management technology and perforated mid and back panels. A contrast underbill reduces sun glare. 
• The Dri-FIT Swoosh Visor keeps your head cool and dry while shielding your eyes from the sun. 
• The Nike Team Beanie is a warm cuffed beanie perfect for cheering on your team or hanging out with friends. The contrast high-density Swoosh logo is embroidered on the center front. 

Custom Nike Bags and Luggage

While Nike is best known for its athletic apparel, the company also lends its brand to a range of luggage and bags. Nike luggage makes an unforgettable corporate gift, while the company’s backpacks and totes are ideal for rewarding employees. Custom Nike bags include:

• The Elite Roller is an attractive piece of carry-on Nike luggage with inline skate wheels and specialized pockets for extended trips. An expandable main compartment and telescoping handle deliver extra storage and easy transportation. 
• The Medium Duffel is one of the most popular custom Nike bags, with plenty of space for workout gear. The bag features zippered front and end pockets and a side zippered wet/dry pocket with ventilation. 
• The Elite Backpack is a strong, durable bag that’s sure to delight students. Padded laptop and tablet sleeves keep tech well-protected, while the contrast welded Swoosh design trademark adds distinction. 
• Go shopping or head out to work with the Essentials Tote by Nike. This tote provides ample storage with a spacious main compartment that has organizational pockets and a laptop sleeve. The zippered top protects your essentials from the elements.