Based in Austin, Texas, YETI is a company that proves just how important brand identity and reputation are for success. Customers are willing to pay high prices for custom YETI coolers, ramblers, and other products due to the company’s commitment to tough, durable products that stand up to the rigors of outdoor life. This isn’t surprising — the lack of outdoor coolers capable of meeting outdoor enthusiasts’ demands is exactly what drove Roy and Ryan Seiders to found the company in the first place.
YETI’s History
Brothers Roy and Ryan discovered their love of the outdoors at an early age thanks to their father, who took the boys fishing, hunting, and to many an outdoor industry trade show in his role as an entrepreneur. As the Seider boys grew, they began to realize their enjoyment of the outdoors was often limited by the coolers they purchased. Cheaply made and limited in capacity, no cooler they found matched their needs, so they decided to build their own: one which wouldn’t be prone to caved-in lids, leaks, or broken latches. One they could trust whether they were out on the water or camping in the high country. The result was the Tundra YETI cooler, a high-value durable product that has made the YETI name synonymous with quality.
Custom YETI Coolers
Custom YETI coolers make great promotional gifts for outdoor enthusiasts precisely because of the coolers’ reputation for toughness. The Tundra series boasts hard coolers ranging in capacity from 20 to 350 quarts. Anything larger than 50 quarts will hold a partially boned deer with ice, to give you some idea of the larger Tundra’s storage capabilities.
Tundra coolers can be locked with two padlocks, and the coolers are certified bear-resistant by the Interagency Grizzly Bear Committee. The Committee’s means of evaluating a cooler’s bear-resistance is simple but elegant: they give the cooler to an actual grizzly and see what happens.
YETI hard coolers are made through a process called biaxial rotomoulding. Powdered polyethylene plastic is poured into a mold which is heated and spun on two axes. The powder liquifies, layering across the mold to create a seamless product that has no weak points and is almost indestructible.
The outer surface of a YETI cooler makes a great canvas for branding, helping your logo grab the attention of everyone in the area. Popular sizes of custom YETI coolers include:
Soft-Sided YETI Coolers
Not everyone needs a grizzly-proof hard cooler, of course, or wants to take a 125-quart cooler to the park for a picnic. Once the Tundra cooler established YETI as a desirable brand, the company expanded into the soft cooler market with their Hopper series. The Hopper Backflip 24 comes with ergonomic shoulder straps and room for twenty drink cans and ice, while the wide mouth of the Hopper Flip 18 Soft Cooler by YETI allows for easy access to drinks and food on your next picnic.
The Custom YETI Rambler
As any promotional marketer knows, the brand of a customized gift speaks volumes about your company’s commitment to quality. Linking your brand to a custom YETI Rambler gives you the benefit of the YETI name without the expense of purchasing a high-end cooler. YETI Ramblers are large, stainless steel water bottles and tumblers capable of keeping liquid hot or cold for hours. Examples include:
Personalized YETI Coffee Mugs
In addition to custom YETI ramblers, which are often a little big to take to the office, the company provides a range of easily personalized YETI coffee mugs. Imagine your logo proudly emblazoned on the side of one of these stylish mugs:
Other YETI Products
While YETI will always be associated with coolers, their reputation for tough products and custom products has helped them branch out. Give a personalized YETI duffle bag, waterproof backpack, or tote bag to a valued customer or client, or add some branding to your next company cookout with a YETI ice bucket. Whatever YETI product you choose for promotional gifts, you’ll be sure the company’s reputation for long-lasting, ruggedly constructed products will precede them.