Summer is an excellent time to increase brand awareness through promotional gifts, whether as part of a marketing campaign or as thank-you gifts to valued clients and employees. Choosing summer giveaway ideas that complement vacations, enhance outdoor activities, and offer opportunities to beat the heat provides multiple brand views across a wide geographical area. Summer’s the most popular time to get out of the house and into the great outdoors – if your employees, customers, and clients are heading to the beach, the park or the grocery store, why not have them take your brand along for the ride?
Promotional Items for Business Marketing
Summertime merchandise ideas for business marketing should add value to your target audience’s lives. Promotional items for business marketing during the summer need not be expensive to be effective: the right tote bag, trucker hat, or t-shirt will see plenty of use throughout the season and into fall.
Tote Bags
With consumers and stores moving away from single-use plastic bags, tote bags are increasingly hot summer giveaway ideas. Designed primarily to transport groceries, tote bags are equally useful for packing for a day at the beach or a trip to the local sports event.
A tote bag should be sturdy, lasting long enough to be useful (and spread your message). A Cotton Boat Tote Bag with a full-zipper gusset and exterior front pocket combines durability with versatility. Port and Company’s Over-the-Shoulder Grocery Tote boasts 11-inch handles for a comfortable carry, while the rugged Carhartt Utility Tote handles a day at work as easily as a day at the beach.
T-shirts
Promotional T-shirts are always popular summer merchandise ideas. Choose shirts that provide odor control and wick moisture away from the body. Possible choices include:
- Under Armour’s Ladies Locker T-Shirt 2.0 is a quick-drying, ultrasoft tee that wicks away sweat and prevents the growth of odor-causing bacteria.
- The Short Sleeve Henley from Carharrt is made from a heavyweight cotton jersey with side-seam construction that minimizes twisting.
- The Tri-Mountain Men’s Momentum Crewneck Shirt features UltraCool™ technology to control and manage perspiration.
Promotional Hats
Promotional trucker hats and caps offer some of the best ROI of all summer giveaway ideas, and they see plenty of use in the hotter months. Any of the following make great promotional items for business marketing:
Corporate Gifts for Employees
Corporate gifts are common during the winter holidays, but there’s no law saying you can’t express your appreciation for your staff during the summer. Offer these summertime giveaway ideas to employees heading out for vacations — or just to help them enjoy a long weekend.
Custom sunglasses
A gift of sunglasses protects from summertime glare while shielding your employees’ eyes from harmful UV rays. You might want to consider three sunglass models:
- Bollé Hustler Blue Polarized Glasses are high-end sunglasses and well-suited for rewarding an employee who goes the extra mile for the company. The 2.2-mm polycarbonate polarized lens is both scratch and fog-resistant.
- Frameless Golf Sunglasses are ideal gifts for your golfing coworkers. UV 450 protects against the sun, while the green lens helps balls stand out on the course.
- Miami Sunglasses are an affordable choice for the employer who wants to buy corporate gifts for employees in bulk, with UV400 lenses that prevent glare.
Towels
Towels might not spring immediately to mind when considering summertime merchandise ideas, but a large beach towel printed with your logo will see plenty of use at the pool, the gym, or the beach. Consider Port and Company’s absorbent, 100-percent cotton terry velour Beach Towel or a 35 by 60-inch Custom Fiber Reactive Beach Towel with plenty of space for your logo and company name. For a stylish alternative, the 30 by 60-inch Microfiber Velour Beach Towel attracts attention wherever it’s used.
Water bottles
Help your employees stay hydrated with the massive Pelican 64 oz. Traveler Bottle or the stainless steel 18 oz. Beyond Bottle by Under Armour. The Tempercraft 22 oz. Vacuum Bottle keeps its contents cold for 24 hours, making it ideal for hikes or trips to the gym.
Gifts for Corporate Clients
Gifts for corporate clients must be instantly recognizable as high-quality products so your clients understand you value their business. We recommend gifts such as wine totes, picnic sets, and durable collapsible chairs for hot summer giveaways.
Wine Totes
For an elegant client gift, look no further than the Gioia II Leather Double Wine Carrier, a handsome black leather tote that holds two standard-sized bottles of wine. Equally impressive, the Reserve Wine Kit is a PVC-free two-bottle wine bag with an included corkscrew. Or you could opt for the Napa Wine Gift Tote with its laminated natural jute panels. Whichever tote you choose, don't forget the most important part of the gift--the wine.
Picnic Sets
Summertime gift ideas for corporate clients should be items they can use immediately, so how about a picnic set? Here are three of the best:
- The Haywood 4-Person Trolley Picnic Bag includes service for four with napkins, wine glasses, a removable insulated wine bottle holder, and a waterproof-backed picnic blanket.
- The Del Mar Picnic Set and Cooler Tote boasts everything you need for a memorable picnic, including four place settings, wine glasses, and an insulated main compartment with wine bottle compartments and three center sections.
- The Picnic On The Go is a foam-padded picnic set with heat-sealed lining. Wheel or backpack it to your picnic location. If you prefer, use it as a drink cooler: the main compartment holds up to 36 cans.
Folding Event Chairs
Well-made, branded portable chairs make thoughtful gifts for corporate clients who enjoy outdoor events. Choose from the easy to set up Coleman® Comfortsmart™ Interlock Suspension Chair or the Folding Moon Chair. The Game Day Director's Chair features a sturdy steel frame that folds flat for easy storage and plenty of room to print your logo on the back of the seat.
Need help selecting the best giveaways for your next marketing campaign? Contact Triple Crown, and we’ll help you match your logo to this year’s hottest summer promotional items.