9 Benefits of Custom Work Uniforms For Your Employees

Compare two companies competing in the same field. In the first, employees wear custom printed business shirts emblazoned with the company logo. The second has employees dressed smartly, but with no uniform or observable sense of corporate identity. Which company presents a more professional face to customers? Most people would argue the benefits of employee uniforms give the first company a competitive edge.

Using custom printed business shirts as the basis for a company uniform does more than provide you with a stylish, unified workforce. The benefits of employee uniforms affect productivity, customer service, and employee morale. Here are nine ways employee uniforms can improve your business.

1. Create a good first impression

Like it or not, people tend to judge others on how they’re dressed. Smart custom printed business shirts give customers a favorable first impression of your employees, and your organization, by extension. 

2. Project a professional image

Customers associate the uniform with expectations of quality service. How important is this association to your brand? A national survey by J.D. Power and Associates for the textile service industry found customers prefer to do business with employees wearing uniforms. The customers see the employees as more professional, competent, and knowledgeable.

3. Customer relations and team uniforms

With custom printed business shirts, employees are immediately identifiable to customers from a distance. This seemingly simple advantage greatly increases customer satisfaction, as they can quickly locate the staff they need for services or information. 

4. Brand Building

Work uniforms are easily recognizable, and as such, become part of your brand. Think of the characteristic browns of the FedEx delivery uniforms or the logo-emblazoned blue shirts of Apple Genius Bar employees. These iconic uniforms are inextricably linked to their companies’ image. When customers see your uniform, they make an immediate association with your brand.

5. Free Advertising

Custom printed business shirts and other uniforms act as free advertising for your business. Every time someone sees one of your employees in public, you’re increasing your brand’s awareness.

6. Employee safety

Safety is an important aspect of employee uniforms for some companies. Construction workers and road crews need high-visibility uniforms so they can be clearly seen by equipment operators and motorists. Employees working outside need protection against the weather, while others may require flame-resistant clothing. Employee uniforms ensure all your workers are equally protected from workplace hazards.

7. Improve security

Unauthorized access to your workplace can result in theft, vandalism, and other security issues. When your staff wears uniforms, security can quickly identify who should or should not have access to the workplace.

8. Benefits of employee uniforms for workers

Don’t underestimate the benefits of employee uniforms for your staff. Staff save hard-earned money on work clothes when you provide uniforms. Custom printed business shirts also offer staff an even playing field, where fashion and the ability to purchase better work clothes don’t play a role in the workplace.

9. Team environment

Business uniforms create a culture of belonging among staff—the feeling of working together for something larger than themselves. Uniforms encourage a team spirit and foster a sense of belonging, resulting in more positivity, greater productivity, and increased revenue. Uniforms give employees a sense of pride, ownership, and responsibility about their role in the company, two factors that encourage staff to act as brand ambassadors in and out of the workplace.